TGBM 350 Marketing

Provides comprehensive content and information that inform marketing practices. Presents components of an overall strategic marketing model. Explores marketing and themes unique to Native-owned businesses operating in Indian Country, including, but not limited to, marketing for hospitality, casinos, and tourism. Prerequisite: ECON 203

Credits

5

Outcomes

1. Discriminate, construct and propose branded strategies that align with tribal long term strategic marketing goals and objectives.
2. Compare and contrast demographic trends to understand customer preferences and diversity.
3. Conduct research with industry-based vendors for collecting data to assess their enterprises position with competing properties in their region and market.
4. Explain methods for marketing and promoting tribal business enterprises to a multinational market.