BUAD 101 Introduction to Business

Introduction to the various aspects of business ownership, organization, administration, decision-making, legal and regulatory environment, finances, and personnel. (TE)

Credits

5

Outcomes

1. Describe the history, approaches and methods of studying contemporary business.
2. Explain the interactions of managing and organizing a business, its operations, and quality improvement.
3. Summarize research about people in organizations, motivation, leadership, human resources, labor relations, etc.
4. Explain the principles of marketing, customer behavior, pricing, promotion, products, and placement.
5. Explain the interactions of money, banking, securities, and investments on business operations.